Wocysv has promoted another health product to the top tier
The trend of healthy consumption is sweeping across the TikTok region. On the best-selling list of products, almost half of the top ten best-selling items are health products.
In the past few years, the global health product market has maintained stable growth, and more and more consumers have made health management an important part of their lives. Especially after the epidemic, health, immunity, and nutritional supplementation have become the focus of daily life. According to data released by Statista, the global health and wellness market size is expected to reach $6.32 trillion in 2023, with a projected compound annual growth rate of 7.3%, and is projected to reach $8.99 trillion by 2028.
As the world's largest consumer market for health products, the demand for health products in the United States is showing a trend of diversification and personalization, especially among Generation Z and millennials who are increasingly valuing health and self-care, and tend to choose natural, organic, and additive free health products.
Thanks to its strong short video content ecosystem, TikTok has also become an ideal platform for showcasing health products. Many health products have quickly become popular under the recommendation of influencers and have become popular products in TikTok's US region. With its health benefits and precise marketing strategies, Wocysv calcium lysine tablets have also become a member of this trend, strongly rising to the top of TikTok's US region hot selling list and successfully occupying a ·place on the platform.
Calcium Lysine Tablets Dominate TikTok in the US Region
According to data provided by Echotik, in the past 30 days, this calcium lysine tablet has sold a total of 268000 orders, with a sales revenue of up to 4.2 million US dollars. Since its launch in April, it has contributed $6.87 million in GMV to the store.
It is worth noting that at the beginning of listing in the US market, perhaps due to limited initial marketing investment or insufficient stimulation of consumers' awareness and interest in these children's growth health products, the overall sales volume of the products was mediocre. Entering November, coinciding with the year-end shopping season, consumer enthusiasm for shopping is high. With the promotion of brands and influencers, product reputation is gradually established, and sales have achieved large-scale growth in a short period of time. Until now, product sales have continued to rise, even stronger than the hot selling momentum during the big promotion period.
Wocysv is a health brand launched by American company Ambrosia Brands LLC, focusing on high-quality natural health supplements and functional foods. The core product of the brand is the currently popular calcium lysine tablet in the United States. Lysine is known as the "tree of growth" and is highly respected worldwide for its rich nutritional value and health benefits. It is not only recommended by the Food and Agriculture Organization (FAO) as a global source of nutrition, but also a popular ingredient in the health product industry.
By using high-purity lysine, Wocysv brand has created this calcium lysine tablet, which is rich in 27 vitamins, 9 essential amino acids, 46 antioxidants, and various other minerals and nutrients. It is a super food that helps children grow and develop. Taking two pills a day can break through restrictions and help children grow and develop faster. The "multi effect in one" feature meets the core needs of American consumers for comprehensive health management products, and the usage method is seamlessly compatible with the fast-paced life of American consumers.
·Write at the end
The popularity of Wocysv calcium lysine tablets in TikTok's US market is not accidental. From the initial market awareness accumulation, optimization of precision marketing strategies, to the surge in health demand in autumn and winter seasons, and then to the promotion of social communication effects on the platform, the sales growth of Moringa capsules in TikTok's beauty zone is a gradual process. This also indicates that successful marketing and sales often require time to establish consumer awareness and trust, while seizing opportunities, flexibly adjusting marketing strategies, and leveraging social effects to achieve sales breakthroughs.
With the continuous enhancement of public health awareness, the demand for health products is also growing, especially in the US market, which has a long-standing habit of consuming health food. With the rapid growth of major overseas e-commerce platforms, the online health product market has also given birth to huge business opportunities, becoming a popular track for Chinese brands to go global.
For brands and sellers who want to seize the trend of health consumption, this case not only reveals the consumption potential of the US health product market, but also proves the huge advantage of content e-commerce in health product sales. As American consumers become increasingly willing to pay for their own physical health, the healthcare industry will have greater development space in the future. It should be noted that the US Food and Drug Administration (FDA) and Federal Trade Commission (FTC) have very strict regulations on health products. If sellers want to enter the US market, they need to fully understand and strictly comply with product specifications.
